28 applications that talk to each other. One VAT invoice at the end of the month.
Building a UK business usually means duct-taping seven different tools together: a CRM in American English, an invoicing app that does not talk to the CRM, an HR system that does not know who is on leave, a scheduler that bills SMS in dollars, and a support team that answers at 11 PM London time.
The 4 ecosystem is the opposite bet: 28 applications designed to connect on day one, all in English, all issuing a VAT invoice from the start. CRM, ERP, HR, invoicing, bookings, e-commerce, contracts, projects, beauty salons, clinics, solicitors, producers and estate agents. Every vertical specific to the UK, in detail below.
The seven pillars everything else builds on: artificial intelligence, B2B platform, CRM, ERP, HR, databases and hosting. All connected on day one, all in English, all issuing a VAT invoice from the off.
Automation and intelligent agents that actually understand British English
AI platform built on LLMs with genuine ability in British English (not just American with the colour spelling): inbound email triage, data extraction from scanned invoices and receipts, meeting minute summaries, customer support agents that know your catalogue. Native connection to the rest of the ecosystem, no middleware glue.
Self-hosted models in EU · Anthropic, OpenAI, Mistral · UK GDPR + DPA 2018
Central platform that wires the ecosystem apps into a single operating flow. Consolidated dashboard per business unit, reports cross-cutting CRM, invoicing and projects data, single sign-on for the whole team, and centralised permissions administration.
SSO via Microsoft Entra ID, Google Workspace, SAML 2.0 · REST API and webhooks
Sales pipeline, lead management and performance reporting
Complete CRM for UK companies and contacts, automatic scoring by historical behaviour, visual pipeline with configurable stages, multi-channel activity tracking (call, email, WhatsApp, visit). Connected to the ecosystem's invoicing, marketing engine and notifications — no double data entry.
Visual pipeline · Lead scoring · Multi-channel activity tracking
Modular ERP for UK processes: purchase orders with goods received notes, stock management by warehouse, manufacturing and traceability, logistics, financial control. VAT 20 % broken out on every document and support for reverse charge on EU B2B.
People management, attendance and performance reviews
Complete HR with digital employee file, automated onboarding, dynamic org chart, attendance control by biometric or GPS, holiday and absence management, and timesheets. Payroll itself stays with your payroll provider or accountant.
Visual modelling, automatic APIs and enterprise security
Database platform with visual drag & drop modelling, automatic migrations, no-SQL query editor for business users, automatic REST API generation with Swagger documentation, end-to-end encryption. Designed so the product team can ship new tables without waiting on an engineering sprint.
Web hosting, .co.uk and .com domain registration, VPS, dedicated servers, AI-ready GPU and managed stack. Billing in euros with VAT on a separate line of the invoice. European datacenter in Frankfurt, daily automatic backup, free Let's Encrypt SSL, integrated CDN, 24/7 support during UK working hours plus P1 on-call.
Nominet.co.uk registrar · Frankfurt
Block 02
Commerce & marketing
E-commerce and marketing for UK businesses selling to UK customers: catalogues, marketplaces, pricing engine, campaigns, smart search, affiliate programmes and invoicing with VAT.
Complete e-commerce platform for building and running online shops: product catalogue with variants and warehouses, persistent basket, mobile-optimised checkout with card payments via Stripe. Responsive templates, technical SEO and configurable shipping options.
Card payments via Stripe · Configurable shipping · VAT invoice per sale
For restaurants and food delivery services: digital menu with photos and prices updatable in seconds, online orders with customisation, real-time delivery tracking and own-courier management. Integration with Deliveroo, Just Eat and Uber Eats. Sales reports by item, by hour and by zone.
Deliveroo, Just Eat, Uber Eats · Contactless QR menus · Kitchen Display System ready
Intelligent engine analysing competition, demand, seasonality and costs to recommend the optimal price per SKU. Automatic discount rules for Black Friday, Boxing Day and January Sales, A/B price testing, profitability simulations and alerts when a competitor moves prices. Built for UK retail and marketplaces.
Monitor M&S, Argos, John Lewis · Black Friday/Boxing Day rules · Real margin simulation
Campaigns, lead generation and performance analysis
Digital marketing platform with SEO campaigns on British English keywords, Google Ads and Meta Ads managed from one panel, content marketing, optimised landing pages, intelligent lead scoring, automated nurturing via email and WhatsApp, multi-touch attribution dashboard. Includes UK-vertical templates and benchmarks.
Google Ads, Meta, TikTok Ads, LinkedIn · UK postcode targeting · British English templates
Complete invoicing system with VAT invoices, credit notes and debit notes. Recurring invoices for subscriptions, card payment links via Stripe, and multi-currency invoicing for exporters.
Professional services that live and die on billable hours and booking quality: online bookings, clinics with NHS-aware patient flows, therapists, solicitors, consultancies, beauty salons, shift management.
24/7 bookings with synchronised calendar and reminders
Bookings system with unified calendar per professional, self-service booking from your customer-facing site, sync with Google Calendar and Outlook, automatic reminders via SMS and WhatsApp (with UK operators EE, O2, Vodafone and Three), automatic confirmation and multi-location management with per-site policies.
SMS via EE/O2/Vodafone/Three · WhatsApp Business · 24h and 2h reminders
System for UK medical clinics: patient records, appointment scheduling per clinician, consultations, electronic prescriptions with digital signature, medical documents. NHS Digital aware design, integration with laboratories and imaging, reports per clinician, invoicing with VAT treatment per service type, compliance with the Care Quality Commission guidance.
NHS Digital aware · CQC guidance aligned · Electronic prescription with digital signature
Specialised platform for therapy and counselling practices in the UK: client record with clinical history, encrypted session notes, mid-term therapeutic plans, recurring schedule, secure messaging, automatic reminders. Progress reports, VAT-exempt billing for medical services, BACP and UKCP code-of-ethics-aware design.
Case management for UK law firms: case file with timeline, deadlines per the Civil Procedure Rules and Criminal Procedure Rules, UK legal templates, time-recording and notes. Hourly or fixed-fee billing in GBP and automatic conflict-of-interest checking.
System for UK beauty salons, spas and aesthetic clinics: online booking, client record with treatment history and preferences (allergies, favourite products), service packages, points-based loyalty, SMS and WhatsApp reminders, VAT invoice per service. Multi-location management and per-professional commissions.
Allergy history · Points loyalty · Per-professional commission · VAT invoice per service
Staff planning platform: shifts, availability, swaps, allocation to sites or projects. Visual calendar for supervisors, automatic notifications, automatic rest period calculation per the Working Time Regulations 1998, and attendance reports integrated with payroll.
Working Time Regulations 1998 · GPS or biometric attendance · Automatic rest periods
Block 04
Operations
Admin operations that normally live in spreadsheets and shared folders: digital contracts, projects, multichannel notifications, transport, garages, construction and lettings.
Complete contractual documentation management with versioning, reusable Jinja2 templates, simple and advanced electronic signatures (compliant with the Electronic Communications Act 2000 and eIDAS legacy where applicable), immutable audit log, and multi-signatory approval flow with per-stage notifications. Automatic renewal with advance alerts and consolidated panel for managers tracking hundreds of contracts.
Complete project management platform with Kanban and Scrum boards, Gantt charts, time tracking with GBP cost per person-hour, detailed progress and profitability reports. Resource allocation, real-time collaboration, threaded comments, integration with the rest of the ecosystem (CRM, invoicing, HR) and pre-built templates for common UK project types.
Kanban and Gantt boards · GBP person-hour costing · UK consultancy templates
Centralised notification system: transactional emails with English templates, SMS via EE/O2/Vodafone/Three (UK local pricing), web and mobile push, WhatsApp Business and outbound webhooks. Event-driven automations, multi-step drip campaigns, audience segmentation by attribute and behaviour, A/B testing on subject and content.
Transport and logistics management system: route planning with real-time traffic, GPS vehicle tracking, fleet administration, electronic transport documents, fuel and maintenance control. Route optimisation to reduce empty miles, automatic notifications to the recipient, and cost reports per vehicle and per driver.
Platform for UK garages: appointment booking, quotes with VAT breakdown, parts management with stock tracking, service history per registration plate. Inventory synced with Euro Car Parts, GSF Car Parts and other national suppliers, automatic invoicing, MOT and road tax reminders, reports per mechanic and per work order.
MOT and road tax reminders · Service history per reg plate · Euro Car Parts/GSF sync
Construction and architecture management system: site planning, progress tracking, phase budgets with bill of quantities, subcontractor and labour management. Payment certificates per JCT or NEC contracts, digital site diary with signatures, geotagged photo records, integration with merchants, and detailed actual-vs-budgeted cost reports.
JCT and NEC payment certificates · Digital site diary · Bill of quantities · CITB-aware
CRM for UK estate agents: property listings for sale and let, automatic buyer-property matching, viewings with confirmation, offers with counter-offer tracking. Integration with Rightmove, Zoopla and OnTheMarket portals, commission calculation per typical UK agency arrangements, per-agent reports, marketing automation and targeted campaigns.
Rightmove, Zoopla, OnTheMarket · Standard UK commission models · HM Land Registry aware
Platform for UK travel agencies: package creation to Mediterranean, ski resorts, long-haul and city breaks, hotel and transport bookings, customisable itineraries and traveller documents. Automatic GBP and EUR/USD quoting, contracts per Package Travel Regulations, group management, sales reports per destination and per consultant.
Complete event planning system for the UK market: planning, budgeting in GBP, supplier management, guest list with RSVP. Event timeline, digital QR check-in, attendee communication via WhatsApp, post-event surveys, detailed cost reports per category and registry of recurring suppliers (catering, AV, decor).
QR check-in · Recurring suppliers · GBP budget with VAT breakdown
—Let's talk
Which of these pieces do you need to start with?
You do not need to adopt all 28 applications at once. Most of our UK customers start with one or two (typically invoicing and the CRM) and add pieces as the business demands them. Tell us what you are solving for and we will put the setup together with you.